Ticketed venues require secure, high performance onsite connectivity solutions for their guests and fans, but the onsite Guest Wi-Fi experience goes beyond pure connectivity. Venues need to not only handle large volumes of guests seamlessly, but provide a personalized thoughtful experience and engaging content each time visitors use their mobile devices on-site. SocialSign.in Solutions provides the best way to identify, engage, and nurture your onsite visitors, allowing high profile venues to easily integrate marketing and sponsorship initiatives into a responsive on-premise Guest Wi-Fi networks.
Our identity management and data validity tools create a dynamic network of data, ensuring all guests, registered ticket holders or not, are signing in with authentic information to access your guest network. Utilizing SocialSign.in’s platform, businesses are able to collect first-party opt-in data from customers in return for Guest Wi-Fi access. The information captured creates a digital customer profile that can be leveraged for future targeted messages and marketing promotions. Our data authentication and global blacklists eliminate worthless data in your CRM to create more effective marketing campaigns with higher ROI.
At the league or team level, Guest Wi-Fi is another way to display digital advertising from your sponsors and advertisers, both local and national, creating another screen to augment digital displays in your venue. Multiple experiences for the zones/areas of a stadium/arena allows for segmenting the messaging and content according to what relates to that zone/area and how you would like to interact with visitors in that particular zone/area.
Guest Wi-Fi marketing is the most effective mechanism to drive email programs, mobile app adoption, ticket and fan gear sales, and F&B revenues. Many stadiums & arenas use mobile apps for fan engagement, venue food & beverage ordering, transportation planning and more. Prompt visitors to download the app without having to search for it. For those who already have the mobile app downloaded they can access it quickly from the Wi-Fi cards. Whatever your initiative, connecting visitors are served personalized and engaging content every time they use their mobile devices on-site, while adding new validated CRM entries to your existing integrated systems.