GUEST WI-FI PORTAL ADVERTISING AND SPONSORSHIP OPPORTUNITIES
Guest Wi-Fi Marketing targets visitors when they are most likely to engage with your brand- when they are physically in the location. For your sponsors and advertisers, this can be an opportunity to acquire dynamic digital inventory at log-in as well as portal naming and branding rights, while creating another revenue stream for businesses or as a value add to sponsors/advertisers. This allows businesses to offer lead generation, reactivation, app downloads, content opportunities and other call-to-action messages for sponsors and advertisers via a new dynamic set of programmable inventories. Businesses now have an opportunity to deliver to their sponsors data beyond brand impressions to include digital conversions such as verified lead generation or targeted audiences on-site, leveraging a co-op model for shared opt-in emails and data profiles.
Extend your digital advertising to your Guest Wi-Fi network
Partner activations can deliver beyond brand impressions to include digital conversions such as verified lead generation or targeted audiences in the building.
Call to Action Cards allows another touch point to connect with visitors through dynamic graphic “cards” displayed after users log-in. A unique opportunity to engage directly with visitors via campaign based offers and target down to device or specific Zone. Campaigns are tailored to meet sponsors objectives including driving traffic to content, lead generation or social media objectives.
Program Options Content card format is dynamic and can be used to drive many initiatives such as:
Requests for Information
Indication of Interest
Offers or Promotions
Social Media Campaigns
A combined strategy of digital display ads and Wi-Fi marketing will enable venues to offer immersive and interactive in-venue campaigns which include; display impressions, call-to-action units on personal devices, reinforcement touches when connecting to Wi-Fi, and profile captures. All of this allows for premium monetization possibilities- over the long term provides the most effective campaigns run in physical spaces.