Blog
Insights on Guest Wi-Fi, First-Party Data, and Customer Experience
Leveraging Wi-Fi to Map the Physical Customer Journey (Path to Purchase)
Unlock insights into your physical customer journey. Learn how guest Wi-Fi and captive portals enhance in-store analytics, visualize the path to purchase, and activate privacy-safe location intelligence.
How In-Store Wi-Fi Helps Retailers Build First-Party Customer Data
Discover how retailers can leverage guest Wi-Fi and captive portals to capture valuable in-store first-party data, enabling privacy-safe marketing and enhanced CRM in a cookieless world.
Recent Blog
Is Your Wi-Fi Data Safe? Essential Security Checklist for Multi-Site Operators
Learn why Wi-Fi data security is crucial for multi-site operators. Implement our 10-point checklist for multi-site compliance, secure captive portals, and data protection.
Scaling Guest Wi-Fi Marketing Across Franchise and Multi-Location Brands
Learn how multi-location brands can scale guest Wi-Fi marketing. Discover strategies for centralized campaigns, privacy-safe data collection, and CRM integration with a captive portal.
Privacy and Compliance Considerations for Guest Wi-Fi Data Collection
Unlock the business value of guest Wi-Fi with a focus on regulatory compliance. Learn about GDPR Wi-Fi, CCPA Wi-Fi, consent management, and privacy-safe marketing strategies for operators, IT teams, and CRE professionals.
From Basic Guest Wi-Fi to a Full Wi-Fi Marketing Platform
Discover how to transform your guest Wi-Fi into a powerful Wi-Fi marketing platform. Learn about captive portal evolution, first-party data, and driving customer acquisition and revenue.
Connecting Guest Wi-Fi Sign-Ins Directly to CRM Systems
Learn how to directly integrate guest Wi-Fi sign-ins with your CRM (Salesforce, HubSpot, Eloqua) to activate first-party data, enhance marketing campaigns, and streamline RevOps. Discover a privacy-safe, efficient solution.
Collecting Zero-Party and First-Party Data Through Guest Wi-Fi
Unlock the power of guest Wi-Fi for your data strategy. Learn how to capture zero-party and first-party data through consent-based Wi-Fi and SocialSign.in for privacy-safe marketing and CRM enrichment.
Guest Wi-Fi Solutions for Stadiums and Sports Arenas: What to Look For
Discover why prioritizing requirements like fan engagement, revenue activation, and privacy is key when choosing stadium guest Wi-Fi platforms. Compare vendors effectively.
Retail Media Networks in Physical Spaces: Powered by Guest Wi-Fi
Discover how guest Wi-Fi and captive portals are transforming physical retail spaces into powerful retail media networks. Learn about in-store Wi-Fi advertising, Wi-Fi sponsorships, and shopper data monetization strategies with SocialSign.in.
How Stadiums Turn Guest Wi-Fi into a Fan Engagement and Revenue Channel
Discover how stadiums can leverage guest Wi-Fi as a strategic channel for fan engagement, sponsorship revenue, and privacy-safe first-party data collection without requiring an app.