01
Enter your foot traffic
Add the approximate number of guests who visit your locations. Ticketing, POS, door counters, or an internal estimate are all useful starting points.
Tip: Use a full year for the clearest annual estimate.
WiFi Marketing Value Calculator
See What Your Guest WiFi Could Be Worth.
Turn the traffic you already have into a practical estimate of audience growth, marketing engagement, and potential sponsorship revenue.
Your numbersStart with traffic and business data you already know.
Flexible assumptionsAdjust the highlighted fields to match your venue.
Multiple value pathsSee customer, campaign, and sponsor opportunities together.
Three Easy Steps
From Foot Traffic to a Useful Estimate.
You do not need a finished WiFi strategy. Start with the information you have, review the assumptions, and use the results to guide the next conversation.
02
Adjust the assumptions
Update the highlighted fields, including WiFi attachment rate and the value of a new customer profile. Leave the benchmarks in place when you do not have your own data.
Tip: Run a conservative and an ambitious scenario.
03
Review each value stream
Look beyond the total. Compare audience growth, campaign actions, and sponsorship potential to see where guest WiFi can support your goals.
Tip: Save the inputs you want to validate with your team.
What the Calculator Reveals
One Audience. Two Types of Value.
The estimate connects the marketing value of permissioned customer relationships with the media value of verified on-site attention.
ProfilesValidated audience growth
VisitsNew and repeat traffic
ActionsClicks, saves, and signups
Customer & Marketing Value
Estimate the value of validated CRM profiles, card impressions, loyalty enrollment, app downloads, surveys, and other measurable marketing actions.
ReachVerified on-site visitors
MediaPremium WiFi placements
RevenueSellable sponsor inventory
Sponsorship & Media Value
Explore how presenting sponsorships, branded portals, offers, and multi-location campaigns can offset program costs or create a new revenue channel.
Revenue Opportunity
Turn Verified Attention Into Sponsor Inventory.
The calculator helps frame the potential value of reaching people while they are physically present. Use that estimate to shape presenting sponsorships, campaign packages, and location-based media offers.
Explore WiFi Advertising
A simple way to think about revenue
AudienceConnected, verified visitors
×
InventoryPortals, cards, and offers
×
RateYour package or media price
The result is a planning estimate. Actual revenue depends on your audience, inventory, sales model, campaign terms, and sponsor demand.
Before You Start
Gather These Four Numbers.
A few practical inputs will make your results more useful. If one is unknown, begin with the calculator benchmark and refine it later.
Total guest visits across the locations you want to evaluate.
Find it in ticketing, POS, or traffic-count dataThe percentage of visitors expected to connect to guest WiFi.
Influenced by visit length and venue typeYour estimate of what a validated, permissioned customer record is worth.
Use acquisition cost or customer value as a guideThe value assigned to actions, placements, packages, or advertiser participation.
Start with current media and sponsorship pricing
WiFi Marketing Value Calculator
Your guest WiFi. More valuable.
See what your guest WiFi could generate in contacts and sponsorship value.
$225,000
in combined estimated value per year
16,000WiFi sign-ins per year
9,000new contacts per year
New-contact marketing value$225,000
Branding sponsorship$0
Sponsored cards & leads$0
Based on averages
- 75%+ opt-in rate for guest WiFi marketing
- 75% of opted-in users are net-new contacts
- 15% of WiFi users engage with cards
- 2–3 cards viewed per engaged user
- 3–5% of engaged users convert on a card
Illustrative estimate, not guaranteed revenue or ROI. All amounts in USD.
Combines estimated contact acquisition value with potential sponsorship income, before costs. Avoid counting the same value in multiple categories.
Ready to Put Your Guest WiFi to Work?
Talk with us about turning your estimate into a practical guest WiFi strategy.