Articles & Posts
For Grocery Stores - In Store Shopping Still Reigns Supreme
Online grocery shopping is here to stay, but providing shoppers a seamless experience in store is key to customer retention and satisfaction. Grocery shoppers want more than a digital experience, they want a personalized relationship with brands they trust. Using Guest Wi-Fi as the trusted bridge between the digital and in store experience will help that relationship grow and grocers can realize significant ROI if done properly.
Read MoreCustomers Not Joining Your Loyalty Program? Discover WHY Directly From Your Visitors
At SocialSign.in, app acquisition and loyalty signups are top retail client priorities. Utilizing SocialSign.in’s platform, retailers are able to collect First-Party opt-in data from customers in return for Guest Wi-Fi access. Because Guest Wi-Fi leverages technology already present in the store, it can also reach customers who use Wi-Fi but not apps and aren’t currently loyalty members, allowing retailers to identify the customer profiles most likely to take advantage of particular offers can go beyond one-size-fits-all strategies to send in-store promotions to customers onsite when they’re most likely to make or add to a purchase. This is the most significant advantage that brick and mortar businesses have over digital businesses - a captive audience who are physically present and engaged with your brand at that moment.
Read MoreThe Power Of First-Party Data - Unleashing ROI
Guest WiFi should be seen as an important tool within an omnichannel marketing strategy. Every time a customer signs into their guest WiFi, it is an opportunity to identify and validate that customer’s profile. Once a valid profile is secured, it enables personalized content that is relative to the individual, delivered in the moment, and based on past behavior. This customer authentication - using guest WiFi - can be the bridge between any merchant’s CRM system and its foot traffic, which, for all intents and purposes, is a gap the size of Texas right now for most retailers.
Read MoreDriving Downloads On-premise: Developing an App Acquisition Strategy That Works!
At SocialSign.in, one of the biggest challenges our customers face is effectively marketing their new apps to their target audience. Connecting with visitors in your physical space can be complex and challenging, and a poorly executed app acquisition campaign can cause more marketing pain than it solves.
Read MoreThree Ways to Amplify In-Store Analytics Using Guest Wi-Fi
Retailers now can leverage their Guest Wi-Fi to engage shoppers on-site with a branded, personalized digital experience to acquire validated, first-party shopper profiles, and connect their Wi-Fi data directly with their CRM and email systems.
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