SocialSign.in’s Guest Wi-Fi Marketing solution is a critical element of retailers omnichannel solution. Retailers use our platform to leverage their Guest Wi-Fi to engage shoppers on-site with a branded, personalized digital experience to acquire validated, first-party shopper profiles.
Retailers are now tasked with seamlessly merging the online and offline experience, in addition to engaging with customers onsite in real time. Retailers still rely on a brick-and-mortar presence and need to properly utilize Guest Wi-Fi to deliver a seamless one-to-one connection to enhance the customer experience, provide personalization based on prior interactions and social profiles, and drive purchases both on- and off-site. SocialSign.in Solutions provides the best way to identify, engage, and nurture your onsite shoppers, allowing retailers to easily collect first-party data from customers signing into guest Wi-Fi, and integrate data into existing marketing stack.
Guest Wi-Fi can also reach shoppers who use Wi-Fi but not apps and aren’t currently loyalty members, leveraging technology already present in the store. Retailers who are able to identify the customer profiles most likely to take advantage of particular offers can go beyond one-size-fits-all strategies to send in-store promotions to customers onsite when they’re most likely to make or add to a purchase.
Our identity management and data validity tools create a dynamic network of data, ensuring all shoppers, are signing in with authentic information to access your guest network.Utilizing SocialSign.in’s platform, businesses are able to collect first-party opt-in data from shoppers in return for guest Wi-Fi access.The information captured creates a digital customer profile that can be leveraged for future targeted messages and marketing promotions. Our data authentication and global blacklists eliminate worthless data in your CRM to create more effective marketing campaigns with higher ROI.
At the local or national store level, Guest Wi-Fi is another way to display digital advertising from your premium brands and advertisers, creating another screen to augment digital displays in your store. Multiple experiences for the zones/areas of a retail store allow for segmenting the messaging and content according to what relates to that department, to highlight specific brands or “store within a store” concepts, capturing shoppers attention where and when you want it.
Guest Wi-Fi marketing is the most effective mechanism to drive email programs, mobile app adoption, loyalty memberships, and credit card signups. Prompt shoppers to download the app without having to search for it. For shoppers who already have the mobile app downloaded they can access it quickly from the Wi-Fi cards.Whatever your initiative, connecting visitors are served personalized and engaging content every time they use their mobile devices on-site, while adding new validated CRM entries to your existing integrated systems.