Commercial Real Estate Operators can no longer relegate the task of onsite customers interactions to their tenants. Commercial Real Estate Operators need to properly utilize Guest Wi-Fi to deliver a seamless one-to-one connection to enhance the customer experience, provide personalization based on prior interactions and social profiles, and drive repeat visits. For our Commercial Real Estate clients, Wi-Fi is their largest addressable audience and in many cases the only material source of inbound digital traffic in malls, pedestrian plazas, and lifestyle centers. SocialSign.in Solutions provides the best way to identify, engage, and nurture your onsite visitors, allowing CRE operators to easily collect first-party data from customers signing into guest Wi-Fi, and integrate data into existing marketing stack.
Guest Wi-Fi can reach visitors who use Wi-Fi but not apps, allowing CRE operators to leverage technology already present on the property. CRE operators who are able to identify the customer profiles most likely to take advantage of particular offers on- site can go beyond one-size-fits-all strategies to send marketing messages to customers onsite when they’re most likely to make or add to a purchase, or visit another location/store on premise.
Our identity management and data validity tools create a dynamic network of data, ensuring all guests are signing in with authentic information to access your guest network. Utilizing SocialSign.in’s platform, businesses are able to collect first-party opt-in data from shoppers in return for guest Wi-Fi access. The information captured creates a digital customer profile that can be leveraged for future targeted messages and marketing promotions. Our data authentication and global blacklists eliminate worthless data in your CRM to create more effective marketing campaigns with higher ROI.
At the local or national level, Guest Wi-Fi is another way to display digital advertising from your premium brands, tenants, and advertisers, creating another screen to augment digital displays on your properties. Multiple experiences for the zones/areas of a commercial property allow for segmenting the messaging and content according to what relates to that department, to highlight specific brands or tenants capturing visitor attention where and when you want it.
Commercial Real Estate owners are able to build a valuable, accurate demographic database across all properties. Commercial Real estate owners can leverage this data to increase tenant sales and leasing rates by being able to provide key insights on actual visitors and their behaviors. Graduate from zip code level data to specific data using foot-fall intelligence via social profiles to enhance your leasing efforts.
Guest Wi-Fi marketing is the most effective mechanism to drive email programs, mobile app adoption, loyalty memberships, and credit card signups. Prompt shoppers to download the app without having to search for it. For shoppers who already have the mobile app downloaded they can access it quickly from the Wi-Fi cards. Whatever your initiative, connecting visitors are served personalized and engaging content every time they use their mobile devices on-site, while adding new validated CRM entries to your existing integrated systems.