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Industry Playbook

SPORTS & ENTERTAINMENT

See effective Guest Wi-Fi experience card ideas from our Sports & Entertainment playbook.


APP ENGAGEMENT & DOWNLOADS

Many organizations use mobile apps for fan engagement, venue food & beverage ordering, transportation planning and more. Prompt visitors to download the app without having to search for it. For those who already have the app downloaded they can access it quickly from the Wi-Fi cards.


SOCIAL MEDIA GROWTH & ENGAGEMENT

Build on followers of your social media accounts by having a card that asks end-users to follow you on Instagram, Facebook, etc. When they click on the card they will be redirected to the targeted page or account. If you display fan photos on your digital displays or boards, you could ask visitors to tag a picture or selfie while they’re at the event to participate in a fun event experience.


CONTEST SIGN UPS & MERCHANDISE AUCTION

Fans love to engage in contests and participate in interactive experiences while they are at an event or game. A great way to boost fan engagement is to offer chances to win unique prizes and participate in fun events. Use cards to encourage fans to join in on the fun and participate.


SPONSOR ADVERTISING REVENUE

A great way to drive additional revenue is offering Wi-Fi advertising space to local and corporate sponsors. These cards can be used as a static advertisement flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application.


ENHANCE FAN PROFILES - MULTIPLE CHOICE RESPONSE

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. For example, a sports organization could ask visitors if they are a season ticket holder, or if they are interested in season tickets or multi-game ticket packages. This information could then be used to target visitors with specific follow-up campaigns.


EVENTS SCHEDULE

Promote your schedule and show your visitors what other home games and exciting events they can plan for on their calendars. By linking a card to your ticketing or schedule webpage, visitors can purchase tickets on the spot or set a reminder if they see something they are interested in. At the very least, we will know they clicked on the card and you can follow up after the event with a more specific targeted email follow up.

RETAIL

See effective Guest Wi-Fi experience card ideas from our retail store playbook.


REWARDS PROGRAMS

Use cards to promote your rewards program. For existing subscribers, remind them of the availability of use to earn rewards member benefits while shopping in store. You can link a card directly to the rewards app for quick download or use if already installed.


ENHANCE CUSTOMER PROFILES - INPUT RESPONSE

Use survey question cards to enhance your shopper profiles. You can choose an input style response on question cards to ask for customer information like phone #, ZIP code, etc.


INCREASE APP ENGAGEMENT & DOWNLOADS

Many retailers use mobile apps to offer deals, show what’s on sale, product availability and order online for curbside pickup. Prompt visitors to download the app, learn about offerings and boost communication and interaction long after the visitor leaves your store for future shopping.


ENHANCE CUSTOMER PROFILES - MULTIPLE CHOICE RESPONSE

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. For example, a retail store could ask shoppers what they are shopping for today. This information could then be used to target visitors with more specific follow-up campaigns.


SPONSOR ADVERTISING REVENUE

A great way to drive additional revenue is offering Wi-Fi advertising space to local and corporate sponsors. These cards can be used as a static advertisement flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application.


COUPONS AND PROMOTIONS

Offer coupons and discounts for certain brands or purchases with our passbook coupon download cards. We can add a coupon + POS scannable barcode, that is shown after a click-through, to be emailed or downloaded to Apple Wallet for customers to redeem at checkout.

COMMERCIAL REAL ESTATE

See effective Guest Wi-Fi experience card ideas from our Commercial Real Estate playbook.


ENHANCE CRM PROFILE - MULTIPLE CHOICE RESPONSE

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. For example, a property could ask visitors if they are there for shopping, dining, a movie, etc. Gathering this information could then be used to target visitors with more specific follow up campaigns.


TENANT PACKAGES - ADVERTISING REVENUE

Drive additional revenue by offering Wi-Fi advertising space to your tenants as an additional promotion package. These cards can be used as a static advertisement flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application. Examples include discount & coupon offers and spotlight features for products and services.


DIRECTORY MAP

Link to your property map with store and services directory for visitors to click through and download or view on your webpage.


TENANT PACKAGES - ADVERTISING REVENUE

Drive additional revenue by offering Wi-Fi advertising space to your tenants as an additional promotion package. These cards can be used as a static advertisement flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application. Examples include discount & coupon offers and spotlight features for products and services.


EVENTS SCHEDULE

Promote your schedule and show your visitors what other home games and exciting events they can plan for on their calendars. By linking a card to your ticketing or schedule webpage, visitors can purchase tickets on the spot or set a reminder if they see something they are interested in. At the very least, we will know they clicked on the card and you can follow up after the event with a more specific targeted email follow up.


SOCIAL MEDIA GROWTH & ENGAGEMENT

Build up followers on your social media accounts by having a card that asks end-users to follow you on Instagram, Facebook, etc. When they click on the card they will be redirected to the targeted page or account.

HOSPITALITY

See effective Guest Wi-Fi experience card ideas from our Hospitality playbook.


COUPONS AND PROMOTIONS

Offer coupons and discounts for certain brands or purchases with our passbook coupon download cards. We can add a coupon + POS scannable barcode, that is shown after a click-through, to be emailed or downloaded to Apple Wallet for customers to redeem at checkout.


TENANT PACKAGES - ADVERTISING REVENUE

Drive additional revenue by offering Wi-Fi advertising space to your tenants as an additional promotion package. These cards can be used as a static advertisement flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application. Examples include discount & coupon offers and spotlight features for products and services.


SOCIAL MEDIA GROWTH & ENGAGEMENT

Build up followers on your social media accounts by having a card that asks end-users to follow you on Instagram, Facebook, etc. When they click on the card they will be redirected to the targeted page or account.


REWARDS PROGRAMS

Use cards to promote your rewards program. For existing subscribers, remind them of the availability of use to earn rewards member benefits. You can link a card directly to the rewards app for quick download or use if already installed.


ENHANCE CRM PROFILE - MULTIPLE CHOICE RESPONSE

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. For example, a property could ask visitors if they are there for visiting, dining, event, etc. Gathering this information could then be used to target visitors with more specific follow up campaigns.


SPONSOR ADVERTISING REVENUE

A great way to drive additional revenue is offering Wi-Fi advertising space to local and corporate sponsors. These cards can be used as a static advertisement flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application.

MUSEUM

See effective Guest Wi-Fi experience card ideas from our Museum playbook.


ENHANCE VISITOR PROFILES

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. For example, a museum could ask visitors if they are interested in membership programs, if they are a local or a tourist, and more. This information could then be used to target visitors with more specific follow up campaigns based on their demographic.


MEMBERSHIP PROMOTION

Memberships are often a high value program for organizations, where paid annual membership subscriptions can almost guarantee revenue while the members gain perks for enrolling. Use cards to offer information about the benefits and availability of membership, display membership packages, or link to your website to enter contact information.


INCREASE MOBILE APP ENGAGEMENT & DOWNLOADS

Some museums offer interactive experiences using a mobile app to be used while walking through an exhibit. Prompt visitors to download the app, or if already downloaded, a reminder that this enhanced experience is available. With the app acquisition, communication with the visitor can continue long after they leave the museum.


SOCIAL MEDIA GROWTH & ENGAGEMENT

Build up followers of your social media accounts by having a card that asks end-users to follow you on Instagram, Facebook, etc. When they click on the card they will be redirected to the targeted page or account. If you display visitor photos on your digital displays and boards, you could ask visitors to tag and share a picture or selfie while they’re at the museum to participate.


EXHIBITIONS & EVENTS

Promote your schedule and show visitors what other exhibits and exciting events they can plan for on their calendars. By linking a card to your ticketing or schedule webpage, visitors can purchase tickets on the spot or set a reminder if they see something they are interested in. At the very least, we will know they clicked on the card and you can follow up with a more specific targeted email.


GIFT SHOP PROMOTION

Offering ‘today only’ discount coupons or simply highlighting exciting products inspired by an exhibit or exhibition are effective ways to increase souvenir shop traffic on site. You can use a card that links directly to the gift shop page on your website displaying the products available, or simply feature a single specialty item with extra detail.

PERFORMING ARTS

See effective Guest Wi-Fi experience card ideas from our Performing Arts playbook.


ENHANCE VISITOR PROFILES

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. For example, you could ask visitors if they are interested in membership programs, where they purchased tickets, if they live locally or a tourist, and more. This information could then be used to target visitors with more specific follow up campaigns based on their demographic and used to measure ticket sales sources.


SOCIAL MEDIA GROWTH & ENGAGEMENT

Build up followers on your social media accounts by having a card that asks end-users to follow you on Instagram, Facebook, etc. When they click on the card they will be redirected to the targeted page or account.


INCREASE MOBILE APP ENGAGEMENT & DOWNLOADS

Many performing arts organizations use mobile apps for visitor engagement, in-seat food & beverage ordering, transportation planning and more. Prompt visitors to download the app without having to search for it. For those who already have the app downloaded they can access it quickly from the Wi-Fi cards.


MEMBERSHIPS PROMOTION

Memberships are often a high value program for organizations, where paid annual membership subscriptions can almost guarantee revenue while the members gain perks for participation. Use cards to offer information about the benefits and availability of individual and corporate membership, linking to your website to enter contact information or simply display of membership packages.


SERIES SUBSCRIPTION

If you have a series or season subscription package, you can add a card that redirects visitors to the list or application form where they can see more information and sign up. With a little assistance from your account manager, we could automatically pre-fill some of the form fields from the user’s SocialSign.in Wi-Fi profile when they are redirected from the card.


UPCOMING EVENTS

Promote your schedule and show visitors exciting events they can plan for on their calendars. By linking a card to your ticketing or schedule webpage, visitors can purchase tickets on the spot or set a reminder if they see something they are interested in. At the very least, we will know they clicked on the card and you can follow up with a more specific targeted email.

HEALTHCARE

See effective Guest Wi-Fi experience card ideas from our Healthcare playbook.


ENHANCE VISITOR PROFILES

Collect specific information from visitors in a multi-choice format. Get more information and build better 1st-party profiles for your CRM database. Gathering this information could then be used to target visitors with more specific follow up campaigns.


MEMBERSHIP PROMOTION

Memberships are often a high value program for organizations, where paid annual membership subscriptions can almost guarantee revenue while the members gain perks for enrolling. Use cards to offer information about the benefits and availability of membership, display membership packages, or link to your website to enter contact information.


SERVICES AND NEW FEATURES

Use cards to promote your services and highlight any new features or services. These cards can be used as a static flyer or setup as a clickable promotion that redirects visitors to a particular sponsor webpage or application.