Articles & Posts
Why Leverage Captive Portals To Uncover Hidden Customers.
No one likes unnecessary friction.Technology has been the primary driving force in reducing friction, replacing long lines at the airport counter with self service kiosks, long call wait times with instant chats, and paper concert tickets with mobile devices. Businesses know that removing friction from the customer experience is essential to happy loyal customers.
Read MoreWi-Fi Marketing Or Location Analytics?
Wi-Fi Marketing and Location Analytics are two separate technologies that both leverage existing guest Wi-Fi. Wi-Fi Marketing builds digital relationships with on-premise foot-traffic, collecting qualified, low-cost first-party data. Location analytics is a visual depiction using real-time geographical and historical data that identifies footfall, high dwell areas and bottle necks, within a physical space.
Read MoreIn-Store Wi-Fi: The Six Common Mistakes Retailers Make
If you already offer free guest Wi-Fi to shoppers or are thinking about deploying it, there are a few pitfalls you want to dodge. The good news is that as common as these mistakes are, they are highly avoidable. In my work helping businesses leverage guest Wi-Fi as a marketing tool, these are the six mistakes I see regularly.
Read MoreThe End Of Third-Party Data — Finally
By now, most marketers are aware of the inevitable changes coming in the near future to iOS 14, Apple's latest update in privacy initiatives to protect consumer data, most notably requiring user notification and consent before having data collected. Additionally, by restricting the availability of a user’s IDFA, iOS 14 limits the ability of marketers to easily identify users for remarketing and attribution. Apple assigns an identifier for advertisers (IDFA) randomly to each of its devices.
Read MoreWi-Fi Marketing Offers a Home Field Advantage
In sports, home field advantage can spell the difference between whether a franchise wins or loses on a regular basis. Making a ballpark or arena feel like home relies on establishing a connection with fans. In a digital world, that connection can be through Wi-Fi.
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