Articles & Posts


In-Store Wi-Fi: The Six Common Mistakes Retailers Make

If you already offer free guest Wi-Fi to shoppers or are thinking about deploying it, there are a few pitfalls you want to dodge. The good news is that as common as these mistakes are, they are highly avoidable. In my work helping businesses leverage guest Wi-Fi as a marketing tool, these are the six mistakes I see regularly.

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The End Of Third-Party Data — Finally

By now, most marketers are aware of the inevitable changes coming in the near future to iOS 14, Apple's latest update in privacy initiatives to protect consumer data, most notably requiring user notification and consent before having data collected. Additionally, by restricting the availability of a user’s IDFA, iOS 14 limits the ability of marketers to easily identify users for remarketing and attribution. Apple assigns an identifier for advertisers (IDFA) randomly to each of its devices.

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Wi-Fi Marketing Offers a Home Field Advantage

In sports, home field advantage can spell the difference between whether a franchise wins or loses on a regular basis. Making a ballpark or arena feel like home relies on establishing a connection with fans. In a digital world, that connection can be through Wi-Fi.

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The Benefits Of Commercial Landlords Providing Wi-Fi To The Masses

For 2020, the number of mobile users worldwide is forecast to grow to 7.26 billion, according to Pew Research, and now cell phones outnumber the world’s population Businesses, particularly public retail spaces such as malls and shopping center, need to answer the demand for connectivity in their spaces to attract and retain visitors. Wi-Fi connectivity in physical spaces is the necessary conduit to provide the demand.

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