Healthcare providers need to meet the demands of their patients for onsite connectivity, and more patients and their visitors are expecting guest access to healthcare wireless networks. Guest Wi-Fi access is the key to better care and patient experience and a key channel to grow their practice. Healthcare offices are able to connect with their patients through Guest Wi-Fi and share important information regarding their health, additional services offered by the healthcare provider and provide feedback through surveys.
SocialSign.in Solutions provides the best way to identify, engage, and nurture your patients and their visitors, allowing hospitals and healthcare providers to easily collect first-party data from customers signing into guest Wi-Fi, and integrate data into existing marketing stack. Data collected through the guest Wi-Fi system keeps sensitive patient data segregated from marketing related promotions.
Our identity management and data validity tools create a dynamic network of data, ensuring all patients and guests, registered or not, are signing in with authentic information to access your guest network. Utilizing SocialSign.in’s platform, hospitals and healthcare providers are able to collect first-party opt-in data from patients in return for guest Wi-Fi access. The information captured creates a digital customer profile that can be leveraged for future targeted messages and marketing promotions. Our data authentication and global blacklists eliminate worthless data in your CRM to create more effective marketing campaigns with higher ROI.
For large healthcare networks or hospitals Guest Wi-Fi is another way to display digital advertising from your partners and advertisers, creating another screen to augment digital displays in your waiting areas. Instead of patients visiting you only when they are ill, marketing efforts can keep patients engaged throughout the year and keep them coming back. Multiple experiences for the zones/areas of a hospital allow for segmenting the messaging and content according to what relates to that department, to highlight routine healthcare information, patient care initiatives, or other healthcare marketing capturing patients and their visitors' attention where and when you want it.
Guest Wi-Fi marketing is the most effective mechanism to drive email programs, mobile app adoption, and enhance healthcare initiatives. Prompt patients and their guests to download the app without having to search for it. For visitors who already have the mobile app downloaded they can access it quickly from the Wi-Fi cards. Whatever your initiative, connecting visitors are served personalized and engaging content every time they use their mobile devices on-site, while adding new validated patient data and contact information to your existing integrated systems.