Blog
Insights on Guest Wi-Fi, First-Party Data, and Customer Experience
Unlocking Customer Personalization with Guest Wi-Fi Marketing
Discover how guest Wi-Fi transforms visitor data into personalized experiences, driving engagement and revenue for retail, CRE, and sports venues.
Building Ad-Supported Wi-Fi Networks for Sustainable Growth
Unlock the untapped potential of in-store guest Wi-Fi. Learn how ad-supported networks and Retail Media Network integration can turn every login into a revenue opportunity.
Recent Blog
Turning Guest Wi-Fi into a Revenue Stream for Retail & CRE
Discover how retailers and commercial real estate operators can turn guest Wi-Fi into a high-impact revenue stream through strategic advertising and sponsored content.
Unlocking the Power of Guest Wi-Fi for Omnichannel Personalization
Discover how guest Wi-Fi is transforming retail by bridging online and offline experiences, enabling real-time personalization, and powering omnichannel marketing strategies.
The Hidden Risks of Public Wi-Fi: How CIOs Can Ensure Compliance and Security
Public Wi-Fi offers convenience but exposes organizations to security risks and compliance challenges. Learn how CIOs can protect customer data, ensure regulatory adherence, and mitigate cyber threats effectively.
Marketing Automation & Guest Wi-Fi: The Perfect Pair for Retail Growth
Discover how integrating marketing automation with guest Wi-Fi helps retailers deliver personalized campaigns, enhance customer engagement, and drive growth through real-time data insights.
Zero Trust Networks and Guest Wi-Fi: How to Authenticate Users Without Compromising Security
Discover how Zero Trust security principles can enhance guest Wi-Fi authentication, ensuring secure access without compromising user experience. Learn best practices and innovative solutions.
From Logins to Loyalty: Using Guest Wi-Fi to Improve NPS Scores
Guest Wi-Fi is more than just an amenity—it’s a powerful tool for enhancing customer experiences, gathering real-time feedback, and improving Net Promoter Scores (NPS). Learn how to turn Wi-Fi logins into lasting customer loyalty.
Navigating Data Regulations for Guest WiFi – A Practical Guide for Businesses
Ensuring guest WiFi compliance is more important than ever. Learn how businesses can navigate data regulations like GDPR and CCPA while leveraging WiFi data for growth.
Guest WiFi, Reimagined: Unlocking Data That Drives Revenue
Guest WiFi is no longer just about internet access—it’s a tool for unlocking visitor insights, personalizing experiences, and boosting engagement.
How Guest Wi-Fi Can Power Your Retail Media Network and Drive Revenue
Retailers are missing out on a powerful revenue stream hiding in plain sight—guest Wi-Fi. Learn how to leverage in-store Wi-Fi to collect first-party data, enhance shopper engagement, and create premium advertising opportunities for brands.