The Busiest Foot Traffic Season Is Coming. Are You Capturing the Data That Comes With It?
From November through the end of December, retail properties, mixed-use spaces, and lifestyle centers see more foot traffic than any other time of year. Shoppers are in stores. Families are attending seasonal events. Brand partners are activating holiday campaigns.
But while all that energy is flowing through your property, here’s the question: Are you capturing anything more than just footfall?
For commercial real estate and retail operators, the holiday season isn’t just about managing crowds. It’s a rare opportunity to collect first-party data, generate sponsor revenue, and build long-term digital connections with your in-person visitors. And one of the easiest ways to do it is through something many properties already offer: Guest Wi-Fi.
More Than Just a Connection
Guest Wi-Fi is now expected in most public spaces. But when paired with a branded login experience, it becomes much more than a convenience, it becomes a strategic tool.
Visitors who log in provide basic contact information, giving you a growing list of opted-in guests who were on-site during your highest-traffic weeks of the year. This data is accurate, privacy-compliant, and easy to integrate into your CRM or email marketing platforms.
And unlike traditional foot traffic tools, Wi-Fi helps you connect with real people, not just anonymous movement patterns.
Engage While They’re Still on Site
Once guests log in, they are directed to a custom “cards page.” This page can display promotions from your tenants, reminders about upcoming events, or even calls-to-action to join loyalty programs.
More importantly, it’s also a place where you can generate incremental revenue.
Your cards page can feature sponsored placements from brands, advertisers, or seasonal partners who want visibility during the busiest retail period of the year. This creates a digital media opportunity inside your property—available without the need for digital signage or added infrastructure.
Turn Holiday Traffic Into a Long-Term Asset
The holiday season may be temporary, but the data and revenue you collect during it can support your strategy all year long.
With Guest Wi-Fi, you can:
- Build qualified marketing lists for future campaigns
- Share audience insights with retailers and leasing teams
- Promote re-engagement in Q1 with bounceback offers
- Unlock new digital revenue through branded ad placements
Whether you're operating a shopping center, entertainment district, or large-format retail destination, Wi-Fi marketing gives you the tools to extend the value of each visitor far beyond their time on site.
Don’t Let the Moment Pass
This season, your property will host thousands, if not millions, of visits. Don’t let that activity come and go without capturing what matters.
Want to turn holiday traffic into a strategic asset? Schedule a demo or try a 30-day pilot and explore how Guest Wi-Fi can help you grow your data, engage your visitors, and generate new revenue, all from a utility you're already providing.