Is Your Guest Wi-Fi Data Strategy Compliant? Start with This 8-Point Checklist

Guest Wi-Fi has evolved into more than a convenience. It’s now a core part of how high-traffic venues—from retail stores and restaurants to stadiums and hotels—connect with visitors, gather first-party data, and deliver personalized experiences.

But with growing reliance on guest data comes greater responsibility. If your Wi-Fi login experience is capturing emails, phone numbers, or device information, your team plays a role in data privacy and compliance.

To help you stay aligned with current regulations and rising customer expectations, we’ve created a practical 8-point Wi-Fi Data Compliance Checklist to help identify gaps and improve your approach.

 

Why Guest Wi-Fi Compliance Matters

Today’s privacy landscape is shaped by more than just regulations like GDPR or CCPA. Customers are more aware of how their data is used, and brands are expected to be transparent, secure, and intentional with every interaction.

Even if your team doesn’t manage legal or IT, compliance should be on your radar. Wi-Fi data powers marketing campaigns, loyalty outreach, app adoption, and remarketing—all of which depend on clean, consented, and responsibly managed data.

 

What the Checklist Covers

The Guest Wi-Fi Data Compliance Checklist helps you evaluate your data practices from end to end—from how you capture consent to how information is stored, accessed, and shared.

It includes key considerations like whether your opt-in language is transparent and easy to understand, if your data collection is limited to only what’s necessary, and whether proper encryption and access controls are in place. The checklist also highlights areas like retention policies, vendor contracts, and preparedness for new regulations such as AI transparency and data localization.

Whether you're just starting to use Wi-Fi data or looking to validate your current approach, the checklist is a helpful tool to ensure your foundation is strong.

 

Get the Full Checklist

You can download our quick-hit 8-Point Wi-Fi Data Compliance Checklist today to start identifying strengths and gaps right away. And if you want to go deeper, our expanded Wi-Fi Data Compliance Framework is coming soon. Join our list to be the first to receive it when it’s released.