Articles & Posts
Wi-Fi Marketing, Does Experience Matter?
Connectivity has become as necessary an amenity as a bathroom or parking, reflecting directly on the overall experience of your visitor. Venues know that they need to answer this demand and invest substantial capital in upgrading and installing their Wi-Fi infrastructure to meet fan expectations.
Read MoreIn A Wi-Fi-enabled World, Shopping & Buying Are Two Different Things
In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.
Read MoreWhy Leverage Captive Portals To Uncover Hidden Customers.
No one likes unnecessary friction.Technology has been the primary driving force in reducing friction, replacing long lines at the airport counter with self service kiosks, long call wait times with instant chats, and paper concert tickets with mobile devices. Businesses know that removing friction from the customer experience is essential to happy loyal customers.
Read MoreWi-Fi Marketing Or Location Analytics?
Wi-Fi Marketing and Location Analytics are two separate technologies that both leverage existing guest Wi-Fi. Wi-Fi Marketing builds digital relationships with on-premise foot-traffic, collecting qualified, low-cost first-party data. Location analytics is a visual depiction using real-time geographical and historical data that identifies footfall, high dwell areas and bottle necks, within a physical space.
Read MoreIn-Store Wi-Fi: The Six Common Mistakes Retailers Make
If you already offer free guest Wi-Fi to shoppers or are thinking about deploying it, there are a few pitfalls you want to dodge. The good news is that as common as these mistakes are, they are highly avoidable. In my work helping businesses leverage guest Wi-Fi as a marketing tool, these are the six mistakes I see regularly.
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