Blog
Insights on Guest Wi-Fi, First-Party Data, and Customer Experience
The Advertiser’s Gaze - Targeting Prime Consumers at the Outset
Unveiling the game-changer for advertisers: Retail media networks. Dive in to discover how these platforms, combined with Guest Wi-Fi, redefine targeting, engagement, and conversion in the retail environment.
The Retailer’s Perspective - Monetizing First-Party Data
Discover how retailers are capitalizing on first-party data with the power of retail media networks and Guest Wi-Fi. Dive into the multifaceted benefits and the transformation it brings to the retail landscape.
Recent Blog
The Domino Effect: How The Rise Of 1st Party Data Created Retail Media Networks
Discover how first-party data, combined with powerful tools like Guest WiFi marketing, is revolutionizing the retail landscape. Dive into the rise of retail media networks and uncover the immense opportunities they offer to both retailers and advertisers.
For Grocery Stores - In Store Shopping Still Reigns Supreme
Online grocery shopping is here to stay, but providing shoppers a seamless experience in store is key to customer retention and satisfaction. Grocery shoppers want more than a digital experience, they want a personalized relationship with brands they trust. Using Guest Wi-Fi as the trusted bridge between the digital and in store experience will help that relationship grow and grocers can realize significant ROI if done properly.
Customers Not Joining Your Loyalty Program? Discover WHY Directly From Your Visitors
At SocialSign.in, app acquisition and loyalty signups are top retail client priorities. Utilizing SocialSign.in’s platform, retailers are able to collect First-Party opt-in data from customers in return for Guest Wi-Fi access. Because Guest Wi-Fi leverages technology already present in the store, it can also reach customers who use Wi-Fi but not apps and aren’t currently loyalty members, allowing retailers to identify the customer profiles most likely to take advantage of particular offers can go beyond one-size-fits-all strategies to send in-store promotions to customers on-premise when they’re most likely to make or add to a purchase. This is the most significant advantage that brick and mortar businesses have over digital businesses - a captive audience who are physically present and engaged with your brand at that moment.
The Power Of First-Party Data - Unleashing ROI
Guest WiFi should be seen as an important tool within an omnichannel marketing strategy. Every time a customer signs into their guest WiFi, it is an opportunity to identify and validate that customer’s profile. Once a valid profile is secured, it enables personalized content that is relative to the individual, delivered in the moment, and based on past behavior. This customer authentication - using guest WiFi - can be the bridge between any merchant’s CRM system and its foot traffic, which, for all intents and purposes, is a gap the size of Texas right now for most retailers.
Driving Downloads On-premise: Developing an App Acquisition Strategy That Works!
At SocialSign.in, one of the biggest challenges our customers face is effectively marketing their new apps to their target audience. Connecting with visitors in your physical space can be complex and challenging, and a poorly executed app acquisition campaign can cause more marketing pain than it solves.
Three Ways to Amplify In-Store Analytics Using Guest Wi-Fi
Retailers now can leverage their Guest Wi-Fi to engage shoppers on-premise with a branded, personalized digital experience to acquire validated, first-party shopper profiles, and connect their Wi-Fi data directly with their CRM and email systems.
Wi-Fi Strategy Is Fundamental To Omnichannel Retail
Omnichannel retail, New Retail, whatever you want to call it – I make my living as an expert and pundit on the subject. No matter the moniker, the words all refer to the same thing, namely that the next great innovation in retail is coming soon.
Wi-Fi Marketing, Does Experience Matter?
Connectivity has become as necessary an amenity as a bathroom or parking, reflecting directly on the overall experience of your visitor. Venues know that they need to answer this demand and invest substantial capital in upgrading and installing their Wi-Fi infrastructure to meet fan expectations.
In A Wi-Fi-enabled World, Shopping & Buying Are Two Different Things
In the future, constant and friction-free connectivity will enable shopping and buying to become two completely different psychological constructs. Historically, this was never the case. Shopping and buying have always been one and the same – mentally.Both traditional digital and traditional physical commerce have behaved the same way throughout history – browse online or in a store, and then once consumers find something they want, they purchase it, whether off a shelf or with a mouse click.