Articles & Posts
The Power Of First-Party Data - Unleashing ROI
Guest WiFi should be seen as an important tool within an omnichannel marketing strategy. Every time a customer signs into their guest WiFi, it is an opportunity to identify and validate that customer’s profile. Once a valid profile is secured, it enables personalized content that is relative to the individual, delivered in the moment, and based on past behavior. This customer authentication - using guest WiFi - can be the bridge between any merchant’s CRM system and its foot traffic, which, for all intents and purposes, is a gap the size of Texas right now for most retailers.
Read MoreDriving Downloads On-premise: Developing an App Acquisition Strategy That Works!
At SocialSign.in, one of the biggest challenges our customers face is effectively marketing their new apps to their target audience. Connecting with visitors in your physical space can be complex and challenging, and a poorly executed app acquisition campaign can cause more marketing pain than it solves.
Read MoreThree Ways to Amplify In-Store Analytics Using Guest Wi-Fi
Retailers now can leverage their Guest Wi-Fi to engage shoppers on-premise with a branded, personalized digital experience to acquire validated, first-party shopper profiles, and connect their Wi-Fi data directly with their CRM and email systems.
Read MoreWi-Fi Strategy Is Fundamental To Omnichannel Retail
Omnichannel retail, New Retail, whatever you want to call it – I make my living as an expert and pundit on the subject. No matter the moniker, the words all refer to the same thing, namely that the next great innovation in retail is coming soon.
Read MoreWi-Fi Marketing, Does Experience Matter?
Connectivity has become as necessary an amenity as a bathroom or parking, reflecting directly on the overall experience of your visitor. Venues know that they need to answer this demand and invest substantial capital in upgrading and installing their Wi-Fi infrastructure to meet fan expectations.
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