Blog
Insights on Guest Wi-Fi, First-Party Data, and Customer Experience
The 6 Biggest Myths About Guest Wi-Fi Marketing (and What’s Actually True)
Think Guest Wi-Fi is just about internet access? Think again. We’re breaking down the six biggest myths about Wi-Fi marketing and showing how it can become one of your most valuable customer engagement tools.
Is Your Guest Wi-Fi Data Strategy Compliant? Start with This 8-Point Checklist
Think your Guest Wi-Fi data strategy is compliant? From opt-ins to encryption, our 8-point checklist helps you spot gaps and stay ahead of regulations like GDPR and CCPA. Download now to ensure your data practices meet today’s standards—and your customers’ expectations.
Recent Blog
Are You Using Guest Wi-Fi to Its Full Potential?
Most businesses offer Guest Wi-Fi, but few use it to its full potential. Learn how to turn your Wi-Fi login flow into a powerful marketing and retention channel with small changes that drive big results.
How Guest Wi-Fi Can Supercharge Your Customer Retention Strategy
Guest Wi-Fi can do more than connect customers—it can bring them back. Learn how to turn logins into loyalty with simple, strategic CTAs and first-party data.
Top 5 Ways to Make Wi-Fi Login Part of Your Marketing Funnel
Most brands overlook guest Wi-Fi as a marketing tool. Discover five simple ways to turn your Wi-Fi login into a high-impact, data-driven engagement channel.
Your Guest Wi-Fi Is an Untapped Asset. Here’s How to Turn It Into a Growth Engine.
Your guest Wi-Fi is more than a service—it’s a growth engine. Learn how to turn everyday connections into first-party data, operational insights, and new revenue streams.
How to Turn Your Lobby Into a Media Channel
Your lobby is more than just a pass-through. Learn how Guest Wi-Fi can turn commercial real estate spaces into high-impact media channels that engage visitors, support tenants, and unlock valuable analytics.
5 Ways Wi-Fi Can Supercharge Your Loyalty Program
Guest Wi-Fi isn’t just about connectivity, it’s a loyalty engine. Discover five strategic ways to use Wi-Fi to recognize, reward, and retain your best customers in real time.
Why Stadiums Are the Next Retail Media Networks
Stadiums are transforming into digital marketing powerhouses. Learn how Guest Wi-Fi is enabling fan engagement, local business promotion, and premium advertising opportunities that extend well beyond game day.
7 Ways Guest Wi-Fi Can Boost In-Store Sales
Guest Wi-Fi is more than a convenience—it’s a powerful tool for increasing sales. Discover how retailers and high-traffic venues can use Wi-Fi to drive purchases, gather first-party data, and improve the customer journey.
Top 5 Strategies for Guest Wi-Fi Data
Guest Wi-Fi is more than a connectivity perk—it’s a high-impact marketing asset. Discover five strategic ways CMOs and marketing leaders can leverage Wi-Fi data to boost retention, personalize campaigns, and drive smarter business decisions.