Blog
Insights on Guest Wi-Fi, First-Party Data, and Customer Experience
How Franchise Brands Can Use Guest Wi-Fi to Power Local Store Marketing (LSM)
Most franchise brands struggle to bridge the gap between corporate marketing and local execution. But there's an underused tool sitting in nearly every store: Guest Wi-Fi. This blog breaks down how Wi-Fi can become a high-impact engine for local store marketing, delivering real-time data, automated engagement, and systemwide visibility.
Unlocking the Hidden Value of Guest Wi-Fi: A Practical Guide for Customer-Facing Businesses
Guest Wi-Fi isn’t just a convenience — it’s a powerful digital touchpoint that can drive engagement, loyalty, and customer insight. Learn how to turn everyday Wi-Fi access into a smart marketing and analytics tool that grows your business.
Recent Blog
Advanced Analytics & Real-Time Insights: Turning Guest Wi-Fi into a Smart Business Tool
Guest Wi-Fi is more than a convenience — it’s a source of real-time business intelligence. Learn how modern Wi-Fi analytics help retailers, stadiums, and venues capture first-party data, understand customer behavior, and drive smarter, faster decisions.
Stronger Security & Privacy Compliance: Building Trust Through Smarter Guest Wi-Fi
Privacy and data security are no longer optional — they’re essential to customer trust. Discover how modern Guest Wi-Fi platforms help businesses stay compliant with GDPR, CCPA, and other privacy regulations while delivering secure, transparent digital experiences.
How to Prepare for Black Friday: Turn Peak Traffic Into Year-Round Customer Value
Black Friday brings the biggest crowds of the year — but are you capturing more than just sales? Learn how to use Guest Wi-Fi to turn short-term traffic into lasting customer relationships and year-round growth.
The ROI of Guest Wi-Fi in Sports & Entertainment: A No-Brainer Retention Strategy
Guest Wi-Fi isn’t just a utility — it’s your most overlooked retention channel. Learn how stadiums, QSRs, and venues are using it to capture first-party data, boost loyalty, and drive digital engagement.
The Busiest Foot Traffic Season Is Coming. Are You Capturing the Data That Comes With It?
From November through December, your property will host its highest foot traffic of the year — but are you collecting more than just headcounts? Discover how Guest Wi-Fi can turn seasonal visitors into long-term marketing assets and revenue opportunities.
A New Season Begins. Are You Ready to Welcome Audiences Digitally?
A new season is here. While your team focuses on rehearsals and programming, Guest Wi-Fi can quietly become your first digital touchpoint — helping you welcome audiences, collect insights, and build lasting relationships beyond the performance.
Back-to-School Is Over. Now What? Turn Seasonal Shoppers Into Long-Term Customers
Back-to-school traffic brought the crowds—now turn those visits into long-term value. Learn how Guest Wi-Fi data can fuel smarter marketing, customer retention, and year-round revenue.
You Captured the Email, Now What? Making Wi-Fi Marketing Actually Work
Capturing emails from Guest Wi-Fi is easy. Turning them into real customer value? That’s where most brands miss out. Here’s how to turn passive data collection into active retention and loyalty—using the Wi-Fi infrastructure you already have.
The 6 Biggest Myths About Guest Wi-Fi Marketing (and What’s Actually True)
Think Guest Wi-Fi is just about internet access? Think again. We’re breaking down the six biggest myths about Wi-Fi marketing and showing how it can become one of your most valuable customer engagement tools.